As a roundup of ‘articles and site’s to be seen’, here are seven that are well worth a look:
Despite the continuing turbulent financial times across the globe, online advertising continues to grow with consumers and businesses alike, showing confidence in online advertising.
The confidence is supported by the findings that the public are expected to increase online spending during the next 6 months, which will demonstrate a year-on-year increase.
With more and more business’s implementing smarter, and more efficient integrated digital communication, methods of, and results from such campaigns are clearly impacting on the way that both business and consumer search for, and acquire products and services.
Mobile media, and resurgence in Bluetooth advertising are presenting business’s with more channels to connect with their customers, allied to the existing traditional and social media advertising channels.
Seek out an effective business balance. Francesco Marino
There is an ever increasing desire for business’s to work smart, be resourceful, and go ‘green’.
This has never been more applicable, and thanks to the continual advances in technology, never more possible than in the current day and age. Nowadays people do not need to adopt the business model of ‘industrial society’ that for so long was the only method of business: we now, and I imagine will continue to be driven by the digital industry, offering us so much more choice, convenience and flexibility.
Gone are the days of the conventional 9.00am – 5.00pm: people now have more choice in how and where to do business. Of course, this is not to say that the disappearance of factories, retail outlets etc is imminent, however, there may come a time when the only people required ‘on-site’ are the solitary night watchmen and his dog, guarding products and hardware.
The terms ‘working smart’ and ‘work-life-balance’ are common place in the modern day lexicon, and a key contributor to this is technology, and it’s empowerment of the workforce. This mindset and desire to be more efficient is nothing new. You can apply two of the oldest, and yet, still most affective business concepts from Pareto and Parkinson to implement a better practice.
In short, just be aware that there is often more than one way to do any one thing, and often the case is that there may be a more efficient, cost/time effective, and ‘kind on the environment’ solution, If you want to get better answer’s to the ‘how’ , ‘where’ and ‘why’: ask better questions!
The following article provides an excellent example of industry and technology working in sync with the overall aim of ‘maximum efficiency.
http://news.bbc.co.uk/1/hi/technology/8608417.stm
Salvatore Vuono
Sundown, Friday, March 19 to Sundown, Saturday, March 20
Having come across this, I wonder how many of my industry colleagues will be able to sacrifice their digital connection!?
Without it, people are lost; they feel exposed, vulnerable and unable to get through the day.
I think this is a brilliant social experiment, and as a sign of times to come, people must learn to detach themselves from their unhealthy reliance on technology. In so many cases, it is for the convenience of someone else, rather than you.
Go on, try it: http://www.sabbathmanifesto.org/unplug
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