
Francesco Marino
Symbol Media has just been commissioned to Project Manage and implement a new e-commerce platform for a leading nationwide retailer.
The project aim is to engage and provide both existing, and new clients with the opportunity to enhance their own service offering, in conjunction with the retailer’s existing service proposition.
Providing this as a ‘white label’ solution, it is not possible to expand upon the specific details of the project.
In brief, the campaign will see Symbol Media and its client working in conjunction with the retailer to implement a fully bespoke solution comprising of the following disciplines:
- A feature to allow customers to design, build and publish a CMS micro site.
- Development of a bespoke WYSIWYG editor, allowing customers of all levels of ‘web design’, to confidently manage their own profile, whilst still conforming to the style and format of the retailer’s brand.
- Fully managed secure hosting integration and support.
- Retained support for the project, allowing for minor additions, further development, and management of ongoing promotions.
The overriding aim of the project is to encourage and promote loyalty amongst the existing, and new online customer base.
The initial phase of the project is scheduled for completion in eight weeks, with a further four weeks of beta, and live testing.


